Hi, I'm an experienced Product & Brand Designer with a background in web design/development and B2B/B2C Marketing and Branding.
A focus on journeys and stories.
My approach is strategic and empathic. A product/brand is both reflective of, and shaped by the users. Both need to work in unison to empower people in their everyday life with positive memorable experiences. I love to build community, loyalty, and social identity around a brand/product to provide long-term value.